New Work: PLAYGROUND Mag’s New Site

playground-home playground-home playground-stylepage

Behold, PLAYGROUND Magazine’s newly redesigned website! This site was one of my biggest freelance projects to date. There are hundreds of articles and tons of features. A playguide listing section, ads, calendar, lots of social media integration, and custom post types. I’ve been teaming up with Heather Reneau, the founder of PLAYGROUND for years now. It’s always fun to work on, I love their fun look and bright photos. Hop on over to check out the full site!

New Work: Redesign of Zou Zou Boutique’s Website

I love that I’ve been working with some of my clients for so long that we end up being due for a redesign together. I started working with Wendy of Zou Zou Boutique about 5 years ago. A little after that, we worked on a brand new site. And at the beginning of this year, Wendy wanted to to refresh the site, so we did a light redesign. The site is still very clean, but we added some more fun details. Head on over and check it out.


Michelle Burdo’s Logo Design Process

I’ve been busy working on a lot of different design projects (and moving to Germany), although you wouldn’t know it from looking at this blog. So to get started on sharing some of my recent work, here’s a peek at the process of Michelle Burdo’s new logo, which we wrapped up last month. I’ve been working with Michelle for a while now, and she’s a lot of fun to collaborate with. I’ll start with the final product:


Clean, professional, sleek, but still conveying Michelle’s fun and bright personality. So how did we get to the final product? We started by exchanging inspiration and ideas. My first few mock-ups of logo options were all in black and white, before things started getting narrowed down.


I’d sum up the process as lots of communication and lots of refining. Eventually we added color schemes to choose from, while the designs were still being nailed down.


Creating a logo often takes more work and collaboration than people may think. There’s usually a lot of back and forth and a lot of unused designs. All of that work comes together to form the final logo. After all, your logo is the face of your brand, so it should be thoroughly considered. What do you think about how it turned out?