A Family Affair/The New Serenanicolestudios.com

serena-site
Simple, clean and beautiful. Three of my favorite design directions. I love how Serena’s redesigned site turned out. I’m also pretty fond of Serena, she’s my cousin! I’m so proud of her and her award-winning photography business. In case you haven’t noticed, she’s taken most of the photos on my site. And she took my wedding photos and shoots our family photos. So I was quite honored to be the dreamer and doer behind Serena’s new site.

Serena wanted a single page site with different sections about the experience of working with her, a portfolio and a contact form. Simple and powerful. Beautifully clear. View the site here. And Serena blogged about the redesign experience too.

BB Event Management & the Case of the Disappearing Rabbit

Jessica is a nice girl. She’s my friend’s friend, and later became my friend. Nice how that works sometimes, isn’t it? So my friendly friend’s friend emails me one day, not too long ago. She works at an event management company but is leaving her job to go out on her own. And guess what, she needs a logo. Woohoo! I love this. Working for yourself is the best thing ever, and helping others on their path to do the same is pretty sweet. So let’s begin with the final product, shall we?

bb-final

Modern. Clean. Fresh. Youthful. Uh huh. These are all things we were going for. So what’s the BB all about? There’s something about Jessica you need to know. You see, she likes rabbits. In fact, she lives with a couple of them (and her husband too). I knew this about her even when she was still friend’s friend status. So BB is an ode to one of the most famous rabbits out there — Bugs Bunny. And as such we thought we’d incorporate a rabbit into the logo. So without further ado, I present to you the first round of logo ideas that I showed Jessica.

BB Round 1

Are you noticing that there are rabbits here and there isn’t one in the final logo? Well, after Jessica saw the explosion of rabbit logos she thought that maybe it was a bit too rabbity for the corporate event world. And so… round 2.

BB-Event-round2

Rabbit free, but still fun, am I right?

Jessica really fancied the top left logo, and after a little back and forth, that’s the one we took to the color round:

Print

And voila! The rabbit snuck back in:

bb-card

I love a good rabbit disappearance/reappearance story. Go check out Jessica’s awesome company at bbeventmangement.com 

For Your Bodhi Makeunder

foryourbodhi
Yoga Therapy. That’s what Laura Dos Santo’s revamped blog is all about. What is yoga therapy you ask? Well, according to Laura and her teachers, “all yoga is therapy, but not all yoga is therapeutic.” I love that statement. As a yoga teacher myself, I have seen too many yoga injuries, too many people think that yoga is exclusively for already bendy people, and too many people think that all yoga is about is pretzel shapes and standing on your head (I do neither of those things). For me, yoga is about healing and transformation. Focusing and channeling your mind while challenging yourself mentally and physically. With yoga, you can do powerful things (in every sense of the word) on and off the mat. That’s why I love it. And you can read so much more about yoga therapy on foryourbodhi.com.

But I digress. What this post is really about is the redesign of For Your Bodhi! I’ve been working with Laura a lot lately, as she is the owner of She Oms. We are making the yoga world clearer and prettier, one site at a time. Gianna redesigned Laura’s original logo and as usual, she did a fabulous job. She also created the brand elements that I utilized in the site design. We wanted a very clean, serene and simple look with a focus on big photos. Before our big makeunder, Laura’s blog was a bit busy. She used a purchased template and it wasn’t very easily customizable. The new design came together rather quickly and is now up and running. Pop on over and take a look for yourself.

New Work: PLAYGROUND Mag’s New Site

playground-home playground-home playground-stylepage

Behold, PLAYGROUND Magazine’s newly redesigned website! This site was one of my biggest freelance projects to date. There are hundreds of articles and tons of features. A playguide listing section, ads, calendar, lots of social media integration, and custom post types. I’ve been teaming up with Heather Reneau, the founder of PLAYGROUND for years now. It’s always fun to work on, I love their fun look and bright photos. Hop on over to check out the full site! playground-magazine.com